Interbrew

Need:

When Interbrew, one of the five largest beer companies in the world, launched a strategy to revolutionize the beer industry, the new CEO quickly recognized that succession management was going to be key to its success. Interbrew partnered with DDI to develop a system to accelerate development of high-potential employees.

Solution:

Working closely with Interbrew, DDI developed an assessment system that first identifies employees with potential to reach the executive level and then evaluates their strengths and weaknesses. To that end, DDI created a challenging “day-in-the-life” simulation in which participants assume the role of a more senior executive. In this way, Interbrew can build on participants’ strengths and target development activities toward improving weaknesses.

Results:

Participant feedback has been extremely positive and Interbrew stands ready to achieve its vision of “Making Beer Great.”