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There will be winners and losers in digitalization. Scared?

We all used to be excited about the internet and how this fabulous technology had advanced our worlds. As a millennial, I struggle to remember a time when the internet wasn’t really a huge part of my life. Of course I remember my first computer with its now “quaint” black and white screen and massive square box, but it feels a little like a nostalgic dream. I love technology and how it connects me with my friends globally. I appreciate the convenience of checking my email while getting my hair cut. I do not miss going up and down a grocery store aisle with a trolley when I can click “order my favorites” online.

But I want to be honest and share with you one of my biggest secrets…all this new digital advancement stuff is scaring me. I don’t call for a pizza - I now click and watch when it is being prepared, baked, quality checked, and delivered. Calling for a taxi and worrying about how much cash I need to pay for it is extinct - there is an app which allows me to pick out the nearest car, learn interesting details about the driver, and payment is all taken care of without even a reach into my pocket. And recently I tried on a garment of clothing which allowed me to touch its tag to the changing room mirror for an instant mirror-becomes-video reminder of how that coat looked on the catwalk. Is it me…or has everything that I smell, touch, and taste these days gone digital? Move over internet, you sweet archaic thing, you are not special anymore. You are old news. Digitalization is in vogue.
Digitalization – Crucial need for empathy
As you can see from my lifestyle examples above, it is clear that digitalization is not the exclusive action of digital businesses and is instead a means of survival for all companies. As DDI’s partner, EY explains “Exponential technology advances, greater consumer power and increased competition mean all industries face the threat of commoditization. The winners will act now, and build a strategic advantage that leaves their counterparts wondering what happened.” Hear that? There will be winners and losers in this digitalization world. Companies will thrive and die based on the speed and success they have for executing digital developments.
Posted: 05 Dec, 2016,
Talk to an Expert: There will be winners and losers in digitalization. Scared?
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